LinkedIn has published a new report on the latest trends in recruiting, based on a series of interviews with a range of HR professionals, along with LinkedIn user data, which highlights key shifts and changes, as per LinkedIn profiles and job listings.
The full, 29-page global report covers overall recruitment trends, while there are also regional reports which hone in on specific markets for closer analysis.
You can download all the different variations of the report here, but in this post, we’ll take a look at some of the highlights.
The report looks at five key elements of the recruiting process:
The role of recruiting
The impacts of economic uncertainty
Internal mobility and upskilling
These are the key areas where LinkedIn’s data shows the biggest shifts, with the pandemic, in particular, changing the way many people look at their work, and what they want out of their careers.
Each section provides a series of predictions for that element, and how the recruiting landscape is changing.
Which is particularly relevant in regards to flexible work – though that’s still not the key focus for candidates.
There are also notes on LinkedIn usage trends, and how recruiters are searching for candidates in the app.
There are also overviews of how new technology, like generative AI, will impact recruiting, along with trend notes on learning, upskilling, and how employers and candidates vary in their perspective of each.
Most of this, of course, is very industry-specific, so not overly indicative of LinkedIn usage trends or shifts, but there are some valuable data points as to how people are changing their LinkedIn behaviors in line with the latest tools, features and trends, within their respective industries.
If you’re a HR pro, it’s definitely worth a look, while if you’re looking to get a better understanding of how people are using LinkedIn, there are also some valuable notes to consider.
You can download LinkedIn’s full Future of Recruiting report here.
On January 12th Oxfordshire County Council, in England, gave the go-ahead for a new building near the village of Culham. The applicant, General Fusion, is a Canadian firm, and the edifice will house its Fusion Demonstration Program, a seven-tenths-scale prototype of a commercial nuclear-fusion reactor. The firm picked Culham because it is the site of JET, the Joint European Torus, an experimental fusion reactor opened in 1983 by a consortium of governments. That means there is plenty of local talent to be recruited.
General Fusion is not alone. On February 10th Tokamak Energy, a British firm, announced plans for a quarter-scale prototype, the ST80, also at Culham. And in 2024 they will be joined there by Machine 4, a pre-commercial demonstrator from another British outfit, First Light Fusion.
Meanwhile, across the ocean in Massachusetts, Commonwealth Fusion Systems is already building, in Devens, a town west of Boston, a half-scale prototype called SPARC. On the other side of America, in Everett, Washington, Helion Energy is likewise constructing a prototype called Polaris. And in Foothill Ranch, a suburb of Los Angeles, TAE Technologies is similarly working on a machine it calls Copernicus.
These six firms, and 36 others identified by the Fusion Industries Association (FIA), a trade body for this incipient sector, are hoping to ride the green-energy wave to a carbon-free future. They think they can succeed, where others failed, in taking fusion from the lab to the grid—and do so with machines far smaller and cheaper than the latest intergovernmental behemoth, ITER, now being built in the south of France at a cost estimated by America’s energy department to be $65bn. In some cases that optimism is based on the use of technologies and materials not available in the past; in others, on simpler designs.
Many of those on the FIA’s rapidly growing list are tiddlers. But General Fusion, Tokamak, Commonwealth, Helion and TAE have all had investments in excess of $250m. TAE, indeed, has received $1.2bn and Commonwealth $2bn. First Light is getting by on about $100m. But it uses a simpler approach than the others (“fewer screws”, as Bart Markus, its chairman, puts it), so has less immediate need for cash.
All these firms have similar timetables. They are, or shortly will be, building what they hope are penultimate prototypes. Using these they plan, during the mid-to-late 2020s, to iron out remaining kinks in their processes. The machines after that, all agree, will be proper, if experimental, power stations—mostly rated between 200MW and 400MW—able to supply electricity to the grid. For most firms the aspiration is to have these ready in the early 2030s.
Un peu d’histoire
The idea of harnessing the process that powers the sun goes back almost as far as the discovery, in the 1920s and 1930s, of what that process is—namely the fusion of protons, the nuclei of hydrogen atoms, to form helium nuclei (4He), also known as alpha particles. This reaction yields something less than the sum of its parts, for an alpha particle is lighter than four free protons. But the missing mass has not disappeared; it has merely been transformed. As per Einstein’s equation, E=mc2, it has been converted into energy, in the form of heat.
This sounded technologically promising. But it was soon apparent that doing it the way the sun does is a non-starter.
Persuading nuclei to fuse requires heat, pressure or both. The pressure reduces the space between the nuclei, encouraging them to meet. The heat keeps them travelling fast enough that when they do meet, they can overcome their mutual electrostatic repulsion, known as the Coulomb barrier, and thus allow a phenomenon called the strong nuclear force, which works only at short range, to take over. The strong force holds protons and neutrons together to form nuclei, so once the Coulomb barrier is breached, a new and larger nucleus quickly forms.
The temperature at which solar fusion occurs, though high (15.5m°C), is well within engineers’ reach. Experimental reactors can manage 100m°C and there are hopes to go higher still. But the pressure (250bn atmospheres) eludes them. Moreover, solar fusion’s raw material is recalcitrant. The first step on the journey to helium—fusing two individual protons together to form a heavy isotope of hydrogen called deuterium (a proton and a neutron)—is reckoned to take, on average, 9bn years.
What engineers propose is thus a simulacrum of the solar reaction. The usual approach—that taken by General Fusion, Tokamak Energy, Commonwealth Fusion and First Light, as well as government projects like JET and ITER—is to start with deuterium and fuse it with a yet-heavier (and radioactive) form of hydrogen called tritium (a proton and two neutrons) to form 4He and a neutron. (Fusing deuterium nuclei directly, though sometimes done on test runs, is only a thousandth as efficient.)
Ignition sequence start
The power released emerges as kinetic energy of the reaction products, with 80% ending up in the neutron. The proposal is to capture this as heat by intercepting the neutrons in an absorptive blanket and then use it to raise steam to generate electricity. Reactors will also, the idea goes, be able to make the tritium they need (for tritium does not occur naturally) by including in the blanket some 6Li, an isotope of lithium which reacts with neutrons to generate tritium and an alpha particle. Deuterium is not a problem. One in every 3,200 water molecules contains it.
Not everyone, though, is taking the deuterium-tritium route. Helion and TAE are instead proposing versions of what is known as aneutronic fusion.
Helion’s suggestion is to start with 3He (two protons and a neutron), a light isotope of helium which is an intermediate stage in the solar reaction. But instead of fusing two of these, as happens in the sun (yielding 4He and two protons), it fuses them one at a time with deuterium nuclei, to produce 4He and a proton. The 3He would be replenished by tweaking conditions to promote a side reaction that makes it from two deuteriums.
TAE proposes something yet more intriguing. Its fuels are boron (five protons and six neutrons) and ordinary hydrogen, both plentiful. When these fuse, the result breaks into three alpha particles. Indeed, TAE originally stood for Tri-Alpha Energy. The problem is that to work satisfactorily a boron-proton fusion reactor will have to generate not a mere 100m°C but 1bn°C.
Even with deuterium-tritium fusion there are many ways to encourage nuclear get-togethers. The aim is to create conditions that match what is known as the Lawson criterion, after John Lawson, who promulgated it in the 1950s. He realised that achieving power generation means juggling temperature, density and the time for which the reaction can be prolonged. This trinity gives rise to a value called the triple product which, if high enough, results in “ignition”, in which the reaction generates enough energy to sustain itself.
The most common reactor design, a tokamak, majors on temperature. It was invented in Russia in 1958, and pushed aside two previous approaches, Z-pinching and stellarators because it appeared to offer better control over the deuterium-tritium plasma used as fuel. (A plasma is a gas-like fluid in which atomic nuclei and electrons are separated.) Its reaction chamber is a hollow torus which contains the plasma. This torus has a set of toroidal electromagnetic coils wrapped around it, paired poloidal coils above and below it, and a solenoid running through the middle (see panel 1).
A plasma’s particles being electrically charged, a tokamak’s magnets can, in combination, control their behaviour—containing and heating them to the point at which the nuclei will fuse. The plasma must, though, be kept away from the reaction vessel’s wall. If it makes contact it will cool instantly and fusion will cease. Stellarators, though also toroidal, required a more complex (and hard to control) arrangement of magnets. Z-pinching used an electric current through the plasma to generate a self-constraining magnetic field.
A conventional tokamak’s torus resembles a doughnut, but Tokamak Energy’s design (the interior of the current version is pictured, plasma-filled, above) looks like a cored apple. This was calculated, in the 1980s, to be more efficient than a doughnut. The calculation was done by Alan Sykes, who then worked on JET and who is one of the company’s founders.
The efficiency and compactness of Dr Sykes’s spherical layout have been greatly enhanced by using high-temperature superconductor tapes for the coils’ windings. (“High temperature” means they operate below the boiling point of nitrogen, -196°C, rather than that of liquid helium, -269°C). These offer no resistance to the passage of electricity, and thus consume little power. Such tapes are now available commercially from several suppliers.
Commonwealth Fusion also uses high-temperature superconductors in its magnets. And, though its tokamak will be a conventional doughnut rather than a cored apple, it, too, will be compact.
At least as important as the magnets is the other improvement both firms have brought to tokamaks: plasma control. Tokamak Energy’s system, for example, is run from a control room that would not disgrace the set of a James Bond film. The software involved is able to track the plasma’s behaviour so rapidly that it can tweak conditions every 100 microseconds, keeping it away from the reactor walls. Come the day a commercial version is built, it will thus be able to operate continuously.
The pressure’s on
General Fusion, by contrast, plans to match the Lawson criteria using pressure, as well as temperature, in an approach it calls magnetised target fusion. As Michel Laberge, its boss, explains, the fuel is still a plasma, but the reaction vessel’s lining is a rotating cylinder of liquid metal—lithium in the prototype, and a mix of lithium and lead in the putative commercial model.
Once the fuel has been injected into the cavity inside this cylinder, pneumatic pistons will push the metal inward (see panel 2), collapsing the cavity into a small sphere. That compresses and heats the plasma to the point where it starts to fuse. If this system can achieve ignition, the heat generated will be absorbed by the liquid lithium—whence it can be extracted to raise steam. Also, some of the neutrons will convert 6Li in the lining into tritium.
General Fusion, too, relies on sophisticated software to control the pistons and so shape the plasma appropriately. But Dr Laberge believes that doing without electromagnets has simplified the design and removed potential points of failure.
TAE and Helion, meanwhile, both use so-called field-reversed configurations (see panel 3) to confine their plasma. Their reaction chambers resemble hollow barbells, but with a third “weight” in the middle. The ends generate spinning plasma toroids that are then fired at each other by magnetic fields. Their collision triggers fusion. Again, this would not be possible without sophisticated control systems.
Both Helion and TAE plan to generate electricity directly, rather than raising steam to run a generator. Helion will pluck it from the interaction between the magnetic field of the merged plasma toroids and the external field. How TAE intends to do it is undisclosed, though it says several approaches are being considered.
Several members of the FIA list’s “tail” of 36 are pushing the edges of the technological envelope in other ways. Some are exploring yet further fuel cycles—reacting deuterium nuclei to generate power, rather than just to test apparatus, for instance, or fusing lithium with protons. Others are sticking to the deuterium-tritium route, but examining different types of reactor.
Zap Energy, in Seattle, for example, is using enhanced plasma control to revive Z-pinching. And several firms, including Princeton Stellarators and Type One Energy Group, both in America, and Renaissance Fusion, in France, are dusting off stellarators—again in the belief that modern computing can deal with their quirks.
But the most immediate competition for tokamaks, field-reversed configurations and General Fusion’s hydraulic design is an approach called inertial fusion. In this the fuel starts off in a small capsule and the Coulomb barrier is overcome by applying an external shock.
At the moment, the leader of the inertial-fusion pack is First Light. Its engineers apply the shock in the form of a projectile fired by electromagnetic acceleration (see panel 4). The target is a fuel capsule inside a cube-shaped amplifier. The amplifier boosts the impact’s shock wave (to 80km per second, it is hoped, in the case of Machine 4) and refracts it so that it converges on the capsule simultaneously from all directions. This will implode the fuel, achieving an ignition-level triple-product.
First Light’s approach is, however, unusual. Most other proponents of inertial fusion plan to deliver the shock with lasers. These include Focused Energy, of Austin, Texas; Marvel Fusion, of Munich; and Xcimer Energy, of Redwood City, California. They are all following a path pioneered by the National Ignition Facility (NIF), an American government project to study the physics of atomic weapons.
Green grow my dollars-o
In December 2022 the NIF caused a flutter by announcing it had reached ignition. But the energy released was less than 1% of that put in, meaning it was nowhere near another sine qua non of commercial fusion, Q>1. Q is the ratio of the energy coming out of a machine to that going in. Different versions of Q have different definitions of “out” and “in”. But the one most pertinent to commerce is “plug to plug”—the electricity drawn grid to run the whole caboodle versus the energy delivered to back the grid. Focused, Marvel and Xcimer hope to match that definition of Q>1.
It all, then, sounds very bubbly and exciting. But bubbly—or, rather, a bubble—is precisely what some critics worry it is.
First, many technological challenges remain. Dr Markus’s observation about the number of screws is shrewd. In particular, his firm (and also General Fusion) have dealt with the need for complex magnetic plasma-control systems by avoiding them.
Finance is also a consideration. Fusion, like other areas of technology, has benefited from the recent period of cheap money. The end of that may garrotte much of the tail. But the pack leaders have stocked up with cash while the going was good. This should help them to hang on until the moneymen and women can judge them on results, rather than aspirations.
Nor should the arrival date of the early 2030s be seen as set in stone. This is an industry with a record of moving deadlines, and a British government project to build a spherical tokamak called STEP has a more cautious target to be ready in 2040.
Moreover, even if a practical machine does emerge, it will have to find its niche. The story told by the companies is of supplying “baseline” power in support of intermittent sources such as solar and wind—and doing so in a way that avoids the widespread public fear of an otherwise-obvious alternative, nuclear fission. That might work, but it will also have to be cheaper than other alternatives, such as grid-scale energy-storage systems.
For fusion’s boosters, though, there is at least one good reason for hope. This is the sheer variety of approaches. It would take only one of these to work for the field to be transformed from chimera to reality. And if that happened it could itself end up transforming the energy landscape. ■
For many years, Twitter has been an excellent tool for marketers. After all, it’s older than many of the other networks. But more importantly, Twitter is one of those places where people all over the world can broadcast their thoughts in a manner that’s largely uncensored. Sure, there are trust and safety rules, but political debates and all-out flame wars are common. As marketers, this is a great tool to leverage, as we put our client’s thoughts out there for everyone to see. Here are some of the best Twitter tools I’ve selected to help you improve your Twitter marketing.
The Twitter tools listed below are for those Twitter marketers looking for more advanced analytics and functionality than provided in a general social media tool or, more specifically, a Twitter tool.
SocialDog is high up on the Twitter list because it provides its users with a one-stop shop marketing setup for this popular social platform. SocialDog’s design allows users to manage their Twitter account in virtually all aspects from a single space. Using SocialDog, Twitter users can schedule their posts, evaluate their analytics, monitor social listening, and plan out Twitter posts a significant amount of time in advance.
SocialDog is a single platform that allows you to comb the internet for any mentions of your brand or campaigns with the click of a button, while allowing you to repost or share those mentions. SocialDog also covers analytics, with measurements looking at follower acquisition, follower behavior, and your own Twitter account’s performance, all of which can lend greater insight into what you post and when you post it.
Social Media Dashboards Often Used for Twitter
These are not Twitter-specific tools, so I won’t go into details on these, but if you were curious, the older social media dashboards usually have the most built-in Twitter functionality. These include:
Social Media Listening and Analytics Tools Often Used for Twitter
Because Twitter is such a rich source of data, social listening and analytics tools have long supported it. These general social media tools are the ones often used on Twitter for this purpose:
Now let’s jump into the Twitter-specific tools on this list.
Twitter is more effective when you know which audiences to target. General statistics are useful, of course, but it’s also important to know who follows your type of product. Somehow, you need to cut through the noise, and that’s where user analysis tools are most useful.
If you’d like an analytics provider that also gives actionable insights, Audiense is a great option. While some programs give you the numbers without telling you what to do with them, Audisense lets you have it all. With a clear activity dashboard that lets you manage campaigns at a glance, the application is easy to use. But Audisenses’ strength is by far the analytics. They’ll give you a comprehensive view of who is looking at and interacting with your Twitter feed. This gives you an idea of who you need to work harder to reach, or if your actual audience is meeting its target. Who knows? You might even discover a hidden constituency. Audisense is a Twitter specialist, but offers analytics for other platforms, as well.
Pricing: limited-feature plans for this Twitter tool are free, with paid plans starting at $79 per month.
BuzzSumo is a four-pronged approach to managing your social media accounts. These four prongs include exploration, analysis, influencers, and tracking. The exploration aspect of BuzzSumo allows you to tackle popular hashtags and relevant tweets in order to effectively leverage popular and trending topics. This allows your brand to stay on top of current events and trending topics, in order to keep your name in the mix.
The second prong, analysis, evaluates your follower count and engagement to help you determine which of your posts are effectively garnering likes and shares, and which are hopelessly uninteresting to your followers. This analysis will help you create posts that consistently engage with your tweets, whether those tweets are retweets of trending topics, links to your blog posts, and more.
Influencers and tracking components allow you to identify influencers you can use to improve your social media platforms and develop relevant content while maintaining engagement.
Pricing: BuzzSumo offers 4 pricing tiers. The first tier is free, but is extremely limited. The second is $99 per month, but focuses entirely on Twitter. The third is $179 per month, and offers more functionality, but still focuses more on Twitter. The final tier is $299 per month and offers tools for multiple social media platforms.
For those needing a Twitter engagement tool geared toward small business owners, Commun.it is a tool to consider. More than just an analytics service, Commun.it also helps you automate and maximize your Twitter presence. In other words, it isn’t enough to simply know how your account is performing, because you can improve it with careful management. Get mentioned? Commun.it knows and will record the event in your Inbox. They’ll tell you about who is following you, and who won’t reciprocate if you follow them. Another feature is information on when people read your posts, which allows you to optimize your audience with timely posting. Scheduling tweets can help you make sure you maintain engagement and follower counts. Too bad it’s only for Twitter accounts!
Would you like to increase the number of followers you have, while also following new people? How about finding influencers to engage with? Then you should give Followerwonk a try. One of the great features of this service is that it’s designed to help you find new potential followers, and especially influencers. Those of you who have followed me for a while know that I’m a big believer in engaging with influencers long before you ask them to do a campaign for you. After all, too many influencer relationships are purely transactional.
There are other ways in which Followerwonk helps, too. Analytic tools let you see where your followers are located, which is great if you’re trying to figure out where to expand next, and who else they follow. As an added bonus, Followerwonk will give you an eagle-eye view on what your competitors are doing on Twitter. This type of market research is invaluable and can offer far more insight into your marketing strategy than even the best keyword search tools.
Pricing: Limited-feature plan is free, comprehensive accounts start at $29 per month.
Klear is a Twitter influencer analysis tool that offers detailed analytics regarding Twitter influencers and engagement. Klear is a simple tool, focusing its efforts on identifying social profiles that best align with your brand messaging. With Klear, you can engage with Twitter followers and influencers to make sure that you are encouraging the maximum engagement on your tweets and with your brand. One of the few free comprehensive management tools, Klear provides a consistent Twitter marketing strategy to identify Twitter profiles that will align well with your brand’s needs and your management goals.
Pricing: As mentioned above, Klear is a free tool. Despite its status as a free tool, Klear is among the most straightforward social media marketing tools.
Especially if you’re new to Twitter, it can be hard to build a following and find relevant people to follow. That’s where Tweepi comes in. Just log into your Twitter account, tell Tweepi what you’re interested in, and let the artificial intelligence do the rest. They’ll send you recommended profiles, and offer insight into who’s currently following you. Have someone following you who you really don’t want around? Tweepi will let you know, so you can kick them off and improve your Twitter experience.
Want to know where your followers are located, what their opinions are, and how they feel about your company? It’s easy to get this information with Tweepsmap. The idea here is that you can jump into discussions and control the narrative about your products, or simply answer consumer questions that haven’t been answered on other forums. They’ll even provide information about your followers, and let you perform research on topics. Another advantage with Tweepsmap is that the geolocation information helps you know when to schedule your Tweets to maximize the number of targeted followers who are likely to see them. Tweepsmap essentially offers Twitter bookmarks to maximize the efficacy of your Twitter marketing efforts.
Pricing: limited-feature plan (no scheduling) is free, then paid plans start at $14 monthly.
If you are looking for Twitter tools for user analysis, one of the objectives you might have is to grow your Twitter following. Rather than analyzing users one by one to find people to follow like the other tools on this list, Twesocial offers a Twitter growth management service based on the users that you want to target. While this is not something that everyone might want to use, there are some people and companies who enjoy mixing organic activities with the convenience of a growth service.
Pricing: Two tiers that are priced at $49 and $99 per month.
What do the hashtags people are using to Retweet your stuff mean? What’s the best set of hashtags to use on your next Tweet? What’s trending right now? These questions and more are answered through proper hashtag analysis. Here are some resources.
Especially if you are in an industry that relies on trends, knowing what hashtags are popular can be a major help in campaign planning and developing a solid social media management platform. That’s where Hashtagify shines: finding out what’s trending. However, this app doesn’t just tell you what’s trending generally: it gives industry-specific insights into the hashtags that are commanding consumer attention. They’ll even tell you what hashtags are best to use for your account, and what are useful choices for the next campaign. Over time, this should increase engagement and sales leads. Think about Hashtagify as tagging made easy.
Pricing: Personal accounts start at $29 per month, and $89 for business.
If you just want help choosing the right hashtags for your picture or individual Tweet, RiteTag is an excellent choice. This service is no-frills, but it’s also super easy to use. Just upload your item to the server, or identify the Web item you’re interested in, and they’ll tell you which tags to use. RiteTag is available as a browser extension, mobile apps, and from the Website.
Trends24 analyzes social media posts to identify the top trending topics on Twitter in a given day. This is considered a social media management tool, because social media marketers rely heavily on hashtags to stay relevant, and make sure their message is being heard. Having the best possible hashtag allows relevant users to identify at least your target audience and the hashtag strategy of your competitors. Being able to track keywords via hashtags allows you to continually remain relevant, even if you must schedule tweets based on the previous days’ highest-trending topics.
Trends24 pulls double duty. Knowing the best hashtags for your niche helps in successfully promoting your content, and can also help you determine content ideas for your social media pages.
Pricing: Because Trends24 is not a specific or targeted program, it is currently offered for free.
You do need a multifaceted automation tool, right? If you have more than a few followers, chances are you need to automate some or all of your accounts. Here are some tools to help accomplish this.
Have you made a big mess of your Twitter account? Does it need more than a bit of maintenance? With Circleboom, routine account maintenance is a snap. Like many of the other tools we’ve discussed here, they do offer user analysis. Yet, Circleboom goes a lot further. They’ll help you find zombie accounts, scammers, spammers, and other undesirables so you can delete them. However, you can also use this utility to find your old friend from high school, that girl who was kind to you at your lowest point, and cousins you didn’t even know had a Twitter account. In other words, Circleboom will help you grow your Twitter community organically.
At the same time, you can use this application to manage past Tweets, reuse content, and delete stuff that’s no longer relevant. Overall, a nice multipurpose Twitter utility for busy people who need an assist in creating viral content for potential customers and securing a robust range of services.
Pricing: there’s a limited free version, with paid plans starting at $7.99/month.
Daily 140 provides an interesting service to Twitter users; rather than focusing on Twitter management, or the implementation of Twitter ads, Daily 140 helps you develop your social media marketing strategy by emailing you a daily report of everything going on in the Twittersphere that may apply or appeal to you and your niche. Daily 140 is a valuable marketing tool not because it excels at scheduling posts or organizes your personal feed; instead, it is a valuable marketing tool because it is an exploratory tool with clear, measurable reach.
Daily 140 is considered a utility, because it eliminates the need for the marketing manager or marketing team to actively search for new ideas, or evaluate the behavior and impact of competitors’ Twitter accounts. Using the reports provided by Daily 140, marketing teams can effectively keep tabs on their contemporaries, stay up to date on the best influencers in their niche, and develop ideas to make sure they are keeping abreast of the most recent trends and topics.
Pricing: The service is free, for 19 or fewer account follows.
Even after you’ve done all this work to make sure and know your audience, it’s important to ensure your own Twitter performance is up to snuff. After all, you can send Tweets at the right time and geared towards the right people, and still miss the boat. Here’s what to use when measuring your success.
rendsmap offers Twitter insights designed to help you identify the Twitter activity that is most likely to earn you additional followers and a wider audience. Trendsmap can be used to target a specific region or area of interest, both of which can be useful to build a more substantial audience across your social media channels. Trendsmap allows you to set alerts for Twitter activity in your area (both geographically and topically), to make sure that you are consistently on top of engagement and trends.
Trendsmap offers analytics in comprehensive and visually appealing ways to make sure that the brand or company in question is truly understanding Twitter analyses and making the necessary changes to improve engagement and audience building.
Pricing: There are three tiers for Trendsmap, starting at $145 per month and reaching $645 per month, depending on the size of your team and needs of your mapping practices.
Twitter Analytics is near the conclusion of our list, but is one of the simplest tools. After all, Twitter analytics are created and maintained by the company itself. Twitter’s analytics tool focuses on the impact your page is having on your audience by evaluating your audience, your activity, and Twitter cards. Because Twitter Analytics is perfectly integrated into Twitter, as its own unique analytical tool, many people who utilize Twitter turn to this simple tool to evaluate their own Twitter followings and feeds.
Pricing: As a dedicated Twitter tool, Twitter Analytics is free.
Need deep analytics on your followers and competitors? Twitonomy gives information about any Twitter user you choose. At the same time, they’ll tell you how well your own Twitter account is performing over time, including hashtags and all the standard data. A gold mine for those in competitive industries.
Twitter Fake Follower Audit Tools
Fake followers can negatively impact both you and anyone you are looking to partner with. These tools can help sort through followers and determine whether those followers are actual people, or are fake accounts, to make sure your audience is engaging with your content, and to make sure you are not pairing with any accounts filled with those same fake accounts.
As its name states, followerAudit is a service specifically designed to audit Twitter followers. One of the tools contained within that broader package is identifying fake followers, both for your own account and the accounts of others. This can be done by having the service sort through all of your followers (an audit), or checking specific followers through a specific Twitter handle search. When an audit is being completed, followerAudit will parse through all of your followers and using AI, determine the likelihood of followers being either active, dormant (or inactive), and fake (spam accounts or bots). Accounts that are not engaging can then be removed.
In addition to this important service, followerAudit can help brands learn more about their competitors’ followers, in order to determine what audiences you might be missing, and where your marketing strategy may need some additional tweaking.
Pricing: pricing starts at free for basic audits and information on your own account, but goes up to $29.99, $49.99, and $79.99 for additional features, including larger audits and information on other accounts.
SparkToro is a fake follower auditing service that focuses all of its attention and energy on that one task. What sets SparkToro apart from other, similar services is that it does not run a full audit on all followers, but instead takes a random sampling of 2,000 followers to uncover the statistics of that account’s fake followers to both allow the user to remove fake accounts, and to allow the account to develop a better idea of the percentages of fake followers they are accruing.
Pricing: SparkToro’s audit tool is among the free resources offered on the SparkToro site.
Especially if you and your company do a lot of influencer marketing, it’s important to know how many of an account’s followers are real, and how many are fake. That’s why TwitterAudit was created, all the way back in 2012. Those were the “wild west” days of influencer marketing, so a lot of people were doing crazy things to get paid. With TwitterAudit, you can have an account analyzed to determine what kind of followers they have.
Within certain parameters, it’s likely that the follower is both active and genuine. On the other hand, there are activity patterns (or lack of activity) that flag an account as likely fake or inactive. If it’s your account that’s being audited, you can remove and block the inactive users relevant to your campaign or fakes easily. For third-party accounts, you can get an idea of how many “real” followers they have, which helps evaluate a potential influencer for engagements in individual posts and post schedules.
Pricing: Limited free, then premium services start at $4.99 monthly.
What are your favorite Twitter tools? Let me know in the comments below!
There are a couple of popular Twitter tools depending on their purpose. If you want to do some user analysis you can use Audiense and Commun.it. For hashtag analysis; Hashtagtify and RiteTag, for Twitter utilities; Circleboom and TweetStats. Meanwhile, Foller.me and Tweetreach are good for Twitter analysis.
Is TweetDeck owned by Twitter?
Yes, it was acquired by Twitter on May 25, 20211. It was previously an independent application that was later on incorporated by Twitter Inc. Since then, TweetDeck’s features were integrated on Twitter where it does real-time tracking, engagement, and organizing. Moreover, it helps Twitter users reach their audience and know more about the best features of Twitter.
What apps does Twitter own?
As of January 2021, here are the apps/companies that Twitter owns:
Twitter is a company owned by several investors. It was initially created by Jack Dorsey, Noah Glass, Even Williams, and Biz Stone. However, the biggest shareholder is Jack Dorsey, the company’s current CEO.
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WhatsApp’s adding some new control options for group chats, which will provide more capacity to manage who can, and can’t, join a group, while it’s also providing new insights into groups in-common with other users, to provide more context for connection and discovery.
First off, on group controls – WhatsApp’s adding a simplified control panel UI to approve new chat members.
As you can see in this example, the new format will enable chat admins to approve and reject group chat applicants, while it will also show people that have been previously approved or rejected.
That could make it much easier to manage your group chats, and ensure you’re on top of all participating members – which will be handy for Communities, which WhatsApp added back in November, and enable users to connect around specific topics.
“With the growth of Communities and their larger groups, we want to make it easy to know which groups you have in common with someone. Whether you’re trying to remember the name of a group you know you share with someone or you want to see the groups you’re both in, you can now easily search a contact’s name to see your groups in common.”
The display could also assist in group discovery, helping you find more relevant Communities that you might also want to join to engage in related topics.
As noted, with more online interactions switching to private chats, and away from public posting on social platforms, Meta’s now trying to align with that change, and provide more ways to keep users engaged, and help brands also meet them where they’re active.
WhatsApp, which has seen big growth in US, is now a larger part of the equation, and with more people leaning into more private discussion spaces, it makes sense for Meta to provide more tools to facilitate such.